MACKHAM
DND corridorOrder #81204 confirmed. Items on their way — expect delivery by Thu.
Solutions · SMEs & retail
Order receipts, loyalty reminders, and promotional campaigns — sent cleanly from your own sender ID, with the right route for each type of message.
Preflight · April reminder
campaign_8412Sender ID approved
MACKHAM · Transactional
Class match
Service update ∈ allowed classes
Suppression applied
12 unsubscribed numbers removed
DND routing
DND-compliant corridor selected
Time window
Scheduled 09:00 WAT · permitted
Prohibited content
No flagged keywords
Opt-in proof
94% coverage
Rate limit
944 within policy
What your customers get
MACKHAM
DND corridorOrder #81204 confirmed. Items on their way — expect delivery by Thu.
MACKHAM
DND corridorYour VIP card is ready. Present your phone at the till to claim 10% off.
MACKHAM
Generic₦500 off your next order with code RETURN500. Valid until Sunday. Reply STOP to opt out.
The key distinction
This is the single biggest thing to understand before you send. Get it wrong and your promos silently get blocked; get it right and both kinds of messages land reliably.
Transactional · receipts, loyalty, alerts
Order confirmations, shipped alerts, loyalty balance updates, and appointment reminders all count as transactional. They route via the DND-compliant corridor and land on every Nigerian mobile number.
Starts at ₦4.00 per segment.
Marketing · promos, discounts
Promos, discount codes, and "come back and shop" campaigns are marketing. They run on the generic route — which means DND-registered customers don't receive them. That's a carrier rule, not ours.
Starts at ₦2.50 per segment.
When to use SMS
Three practical rules for deciding which channel a given message belongs on. Not defensive — just realistic about what each one is good at.
Reach everyone, not just app users
SMS lands on every mobile number in Nigeria — no app installed, no internet required. Email needs inbox access; WhatsApp needs the app open. For a service charge or a receipt, that's the difference between 70% and 99%.
Short and urgent
A queue is dissolving. A reminder needs to land in five minutes. SMS shows up on the lock screen within seconds. WhatsApp messages get buried in group threads; emails sit unread. Use SMS when the message matters today.
It needs to be opened
Industry open rates for SMS sit well above email. For payment nudges, appointment confirmations, and delivery pickups, that open rate is what pays back the cost per segment.
Nothing about this is new. It's the same reason banks still send OTPs over SMS — when reach and openability are the thing you're buying, this is still the channel.
Opt-in is your moat
Every marketing send requires recorded consent. Every STOP reply is honored automatically. Our preflight blocks any marketing dispatch that doesn't meet the opt-in threshold — not to slow you down, but to keep your sender ID from being reported and eventually revoked.
Sender IDs
MACKHAM
Multi-category retail
NIVEA
Beauty & skincare
SHOPRITENG
Supermarket chain
Volume & cost
Typical monthly volume
1,000 – 25,000 / month
Rate per segment
Blend of ₦2.50 & ₦4.00
Typical monthly spend
₦5,000 – ₦100,000
Retail is a mix — transactional on the DND corridor (₦4) for receipts and alerts, marketing on the generic route (₦2.50) for promos. The blend depends on how often you run campaigns.
Questions from retail operators
No. One sender ID can send both, as long as you submitted the allowed classes at the time of approval. You'll typically request both transactional and marketing classes on a single sender.
You don't have to. When you mark a campaign as marketing class, we route it on the generic corridor automatically. DND-registered numbers in your list just don't receive that particular send.
Yes — with contact groups. Tag customers by category (beauty, electronics, grocery) and send targeted messages. Segmentation fields come from your CSV or from the dashboard.
Related
Product
How marketing gets routed, why DND matters, and why we block non-compliant sends before they hit the carrier.
Read moreResource
The rules that govern promotional SMS in Nigeria, in plain language.
Read morePricing
Transactional ₦4.00. Marketing ₦2.50. A typical retail blend works out to around ₦3.00 per segment.
Read more