There are already plenty of SMS tools serving Nigerian businesses. We didn't build smspostam because the world needed another one. We built it because the ones that existed felt stuck in a particular decade, and we thought the operators we know deserved better.
What we kept seeing
In the last two years, the three of us worked with a dozen different Nigerian businesses that needed to send SMS at scale. Schools sending PTA reminders. Estate managers coordinating waste pickup. A small logistics operation running 800 deliveries a week. A clinic chain reminding patients of appointments.
The tools they used all looked roughly the same. Orange dashboards that hadn't been updated since 2015. "Buy credits" instead of fund a wallet. "Per-minute support" as a feature. Opaque pricing with fees hidden in the fine print. Sender ID approval that required an email thread with support and a two-week wait. Delivery reports that were a single percentage, no per-recipient breakdown.
When we asked operators what they actually wanted, the answers were consistent:
- Clear pricing, so their accountant could forecast.
- A sender ID that reached everyone, including DND numbers, for their transactional traffic.
- Delivery reports detailed enough to answer customer complaints.
- A wallet they could trust not to drift against their ledger.
- A team feature that didn't require sharing a single login.
None of these are exotic. They're the basics of a serious B2B product. The fact that they weren't table-stakes in Nigerian SMS told us something.
The decision
We could have built a thin reseller layer on top of an existing provider — slap a better UI on Termii and call it a day. We decided against it. The operator complaints weren't primarily UI; they were about correctness, transparency, and trust. Those problems don't get solved by a better coat of paint on a dashboard.
We spent the first quarter designing the data model. Every campaign reserves from the wallet before dispatch and settles against actual spend after — no silent debits, no post-hoc adjustments. Every sender ID request is tracked end-to-end with rejection reasons surfaced inline. Every delivery is reported per recipient, not aggregated into a dashboard chart.
Then we built the application. Fourth quarter we focused on compliance: the preflight checks, the DND-routing logic, the STOP-reply handling. We made choices that cost us developer-hours but earned us defensibility against future regulatory tightening. Preflight was the hardest thing to get right, and it's the thing we're most proud of.
What we're not doing
We're also not going to do some things. Worth being explicit about them.
We're not going to fabricate social proof. When you visit the site today, you won't see a logo wall of "Trusted by GTBank, Access, Flutterwave." We don't have those customers. Inventing them or renting them would be the easiest thing in the world, and it's exactly what the competitors do. We'd rather be honest about where we are.
We're not going to ship a half-baked public API just to say we have one. The API is designed and sitting behind a feature flag. It'll launch when it's idempotent, signed-webhook-capable, and has SDKs. In the meantime, dispatching via scheduled campaigns and CSV is what's supported.
We're not going to pretend we're global infrastructure. We're building for Nigeria first because that's the market we know and the market that needs this most. We'll expand when we've earned it.
What we want the site to feel like
If you've clicked around the site, you've probably noticed it's quieter than most competitor sites. Fewer gradients. No "Trusted by" carousel. No animated stat counters. No live-chat bubble in the corner.
This is deliberate. Business SMS in Nigeria already feels over-marketed and under-engineered. We wanted to do the opposite: under-market and over-engineer. The numbers on the site — ₦10,000 wallet, 1,247 contacts, 198 delivered — are in the range a real new account would actually see. The screenshots are pieces of the actual product, not Figma renders.
If that reads as boring, we take the compliment.
What's next
We're opening up access this month. If the site is something you'd have wanted when you were evaluating SMS tools for your business — and if you're willing to put up with some early-product friction — we'd love to have you. Create a workspace, request a sender ID, and fund a small wallet to see how it feels.
Thank you for reading this far. We'll try to earn it.